A walk down the Hollywood strip exposes an overwhelming but simultaneously underwhelming collection of vape shops, adult toy stores, tattoo parlors, and souvenir shops. Contrary to tourist’s romantic expectations, there is not much glamour left in Hollywood. Nestled in a courtyard off Hollywood Blvd, Noysky Projects gives their spin on a typical souvenir shop with their latest exhibition by Los Angeles based artist, Don Porcella, Everything Must Go. The show is an attempt to poke fun at and be part of the Hollywood community, but who does that include? The transient tourists? The roaming homeless? The other shop owners? Or, the apartment complexes full of aspiring stars trying to make it?
“The First Artist Was A Woman”
The title of the show, Everything Must Go, holds a double meaning. It tips its hat to the mass consumerism of Hollywood Blvd and comments on the current climate of our country. Many of Porcella’s pieces are packaged in plastic retail bags and are ready to sell. The title casts a warning of the planet’s uncertain future, referencing the earth’s inability to support our species and the departure of humans in search of a new home. In this great departure, Porcella suggests that art will surely be left behind.
“They Are Coming For Us”, “Clearcutting”, and “Blockhead”
Courtesy of Don Porcella/Noysky Projects.
Like the Hollywood strip, Porcella’s show is bright and pulls your attention in every direction. It is simultaneously chaotic and organized catching the viewer, immediately forcing them to participate. Everything is there for a reason and connections are easily made with recognizable objects. The work is made with acute attention to detail and many pieces hold hidden secrets. From the backside of pieces that are fully finished to a USB drive hidden in the head of a pipe cleaner astronaut, this show has many surprises. The room is filled with humorous soft objects that beg to be handled.
Co-owner Sean Noyce with a hidden treasure
Porcella’s art represents the human condition – the present, past, and future of the physical objects that we attach memories to. With aspects of pop art and Americana, Porcella created his own souvenir shop with sculptures made of pipe cleaners and paintings created with wax. Each object in the collection is tied to an event in Porcella’s past. With an array of familiar objects Porcella hopes to connect to the viewers with the shared experience of collective consciousness. This show is meant to be for everyone, even the guy dressed as Spiderman asking for change on the corner of Hollywood & Vine.
“Smoke ’em if you Got ’em”
This exhibition gives the travelers to the Hollywood strip a refreshing alternative to the trinkets and nicknacks peddled along the walk of fame. A tourist who finds the standard options unappealing can pick something up from Noysky Projects which has laid out its collection in a grid to mirror the layout of its neighboring shops. In this exhibition patrons can buy pieces off the wall and take them home right then. The sold objects will be replaced on the spot from the extra supply of Porcella’s pieces in the back room.
A collaboration with Harry Mathews
For this show Porcella also collaborates with a dead unknown artist. After moving into a rental property Porcella was tasked with cleaning out the garage of the previous owner which hadn’t been touched in over a decade. While sorting through piles of clutter he realized that the house had belonged to an unknown artist with a mysterious career. Porcella incorporates objects found in the garage into his work reigniting the art career of Harry Mathews, a stranger, but collaborator. Porcella also found Mathews’ glasses in a mug which happened to be his exact prescription. He now wears them. Using some of the objects found in the garage Porcella integrated what was left behind into several of his pieces, possibly giving a forgotten artist his first gallery show.
Don Porcella with the backside of “Self Portrait”
Everything Must Go is quirky and relatable. Familiar objects express Porcella’s personal memories but allow for open interpretation. They are human objects made for the human experience. If the mass-produced plastic trinkets found all over Hollywood Blvd aren’t for you, check out the incredibly unique and meticulously made objects at Noysky Projects.
The show opens Saturday June 3rd from 6-9 at 6727 7/8 Hollywood Blvd in Los Angeles and will be on view from June 3 to July 1, Thursday-Sunday, 12-6 pm. For more information check out noyskyprojects.com
“The Golden Gun”, “Brillo Box” & “Smokes”
Courtesy of Don Porcella/Noysky Projects.
By: MP Knowlton